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The rules have changed about what good website security means—starting with a new minimum requirement for all website pages to support encrypted connections or be labeled as “Not Secure." The good news is you’ll gain other valuable benefits by adhering to this new standard. First, let’s get on the same page by reviewing a few basics.
When your customers land on a web page that is not protected by any SSL certificate, they’ll see http:// at the beginning of the website address in the browser bar. Until recently, this was a perfectly acceptable way to transmit information over the Internet unless you required login credentials or collected sensitive information via a form. Times have changed.
HTTP has one glaring flaw—it’s not secure. Any information transmitted via an HTTP connection is vulnerable to being tampered with, misused or stolen. Your visitors deserve to know any data they share with you is safe from prying eyes.
Installing an SSL certificate changes the browser bar address to https:// to clearly show visitors the connection is encrypted, meaning the server is authentic and data is safe in transit. No wonder web browsers have made HTTPS the new standard for website security.
Enabling encrypted connections that avoid “Not Secure” warnings is one great reason to protect your website with an SSL certificate. But it’s not the only reason. Here are some other ways HTTPS brings value to your business.
Being the slow kid on the block and the last one picked for dodgeball is a bummer. Being slow online could cost you everything. HTTP is being replaced by a newer, faster version—HTTP/2. Encrypted connections are required to unlock the latest speed and security features.
Google includes SSL as a ranking factor. How’d you like to boost your search visibility up to 5%? Be found above the competition by encrypting every page of your website.
Salesforce reports 71% of marketers believe mobile is core to their business. Mobile’s most popular features—geolocation, motion orientation, microphone, full screen and camera access—require HTTPS to be enabled by most browsers.
A recent CA Security Council Report shows a mere 2% of customers would proceed past the “Not Secure” warnings. Show visitors your brand values their security by protecting your website with a SSL certificate.
Don’t let visitors engage with several pages on your site only to get broadsided with a “Not Secure” warning on pages you haven’t protected. They’ll reward you for taking the extra steps to give them an end-to-end encrypted and secure experience.
HTTPS is no longer optional if you want to build relationships and a business online. The good news is it adds a lot of value to your business. A premium SSL certificate does more than enable HTTPS. It also authenticates and validates your identity, so visitors know it’s really you on the other end of their connection. Learn more about FatCat's SSL Installation Service so you can start reaping all the benefits of HTTPS.
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